The Guitarworks Team
“Good King” Kevin Franklin - Founder & Potentate
Kevin Franklin was a teacher before he was a salesman. Kevin, has always been passionate about making music happen in central Indiana, and through that passion, Guitarworks was founded. For over 35 years Kevin and his team have brought quality service and products to the folks of Indiana, helping you and your family to make music.
“This store is my life, and I’m here to help you make music happen.”
Matt Marshall - General Manager
Bloomington native, Matt has been a part of the Guitarworks crew for over six years! He has been a lifetime multi-instrumentalist and performer and is now a member of the Guitarworks sales crew.
Come have a chat with Matt about music trivia or sci-fi and have him guide you with a true player’s knowledge to find the perfect piece for you.
EMERY THOMPSON- SALESGUY/ MEDIA MANAGER
WITH A LIGHT OBSESSION WITH TONE AND TONEWOODS, EMERY IS ONE OF MANY ON OUR ROSTER THAT’LL POINT YOU IN THE RIGHT DIRECTION WITH JUST A HUNCH FOR SOUND YOU MAY BE CHASING.
PLANTED AS A SEED MANY MOONS AGO IN OUR LESSON PROGRAM, EMERY LONG DEVELOPED A LOVE FOR MUSIC AND SOUND ALL THE LIKE. IF YOU HAVE AN OBSCURE IDEA YOU WANT TO MAKE REALITY, HE’LL GET YOU THERE.
Rene Franklin- Lesson Coordinator & Office Manager
Rene Franklin is the wife of Kevin Franklin and the Lesson Coordinator for the Guitarworks Lesson Program. Rene also leads our “Around the World in Music” camp every summer for pre-k - 2nd grade students.
Rene is passionate about making sure our students find the right teacher and HAVE FUN while doing their lessons. She is the matchmaker for you and your teacher.
“Doctor” Deric Rush - Luthier
Deric is simply the best. There is no other way to put it. Deric’s life is guitar, and he is the best there is. People from all over the Midwest and beyond travel to get their instruments set up by the Doc, and he gives them a reason to.
Deric studied at the famous Bryan Galloup Guitar Hospital in Big Rapids, Michigan and hasn’t slowed down since. Bring your tired and weary instruments in and have new life breathed in them. You won’t be disappointed.
See more about Deric’s work!
Zane Franklin- “The Prince” Sales Manager
In the words of father Kevin Franklin: “Zane was born to do it”. A lifelong musician and performer, Zane is well versed in most all fretted instruments and more!
Working as a Guitarworks team member since 15 Zane has over 10 years experience helping clients find what they need and find solutions that work.
Troy Seele - Senior Salesguy
Troy Seele is not only a world renowned guitarist, he’s one of our longest standing staff members and salesguys on the Guitarworks team.
An expert in both Electric, Acoustic, and Live Audio, he’s the guy you WANT to talk to. Extremely knowledgeable and friendly, Troy will help you find the gear that you need and will help you be confident that you’re working with the right people.
TYLER SCHUTTLER- SALESGUY/ COUNTER TECH
DO YOU NEED CONVINCED YOU NEED THE GUITAR YOU’VE WAITED YOUR WHOLE LIFE FOR? THANKS TO TYLER AND HIS WIZARDRY- THAT GUITAR COMES OFF THE WALL AND SINGS TO YOU.
THE MIND AND MATTER BEHIND MOST OF OUR COUNTER WORK, TYLER IS WILLING AND ABLE TO FIND THE PERFECT PICK FOR YOU AND HAVE IT OUT THE DOOR READY TO PLAY.

